At Pura Alegria, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the information you provide to us when you use our wine subscription service.

1. Information We Collect:

▪ Personal Information: When you sign up for our subscription service, we may collect your name, email address, mailing address, payment information, and other personal details you provide.



▪ Usage Information: We may also collect information about your usage of our website and subscription service, such as your browsing history, device information, and activity data.



2. How We Use Your Information:

▪ Providing our Service: We use your personal information to manage your wine subscription, process payments, and deliver your monthly wine boxes.



▪ Improving our Service: We may analyze your usage data to enhance our service, develop new features, and improve the overall user experience.



▪ Communications: We may use your contact information to send you updates, announcements, and other information related to your subscription.

▪ Compliance: We may use your information to comply with applicable laws and regulations, as well as to protect our business and respond to legal requests.

3. Information Sharing and Disclosure:

▪ Service Providers: We may share your information with third-party service providers who assist us in operating our business, such as payment processors, shipping partners, and data analytics providers. These service providers are bound by confidentiality agreements and are only permitted to use your information to perform the services we have engaged them for.

▪ Legal Compliance: We may disclose your information to law enforcement agencies, courts, or other governmental authorities if required to do so by law or in response to a valid legal request.

▪ Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred to the new owner as part of the transaction.

4. Data Security:

▪ We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, or misuse.



▪ However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your information.

5. Data Retention:

▪ We will retain your personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes.

▪ When we no longer need to retain your information, we will securely delete or anonymize it.

6. Your Rights:

▪ You have the right to access, correct, or delete the personal information we hold about you.

▪ You may also opt-out of receiving marketing communications from us by contacting our customer service team.

7. Changes to This Privacy Policy:

▪ We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws.

▪ We will notify you of any material changes by posting the updated policy on our website or by sending you an email.

If you have any questions or concerns about our privacy practices, please don’t hesitate to contact us at info@puralegriawines.com.